The use of LinkedIn advertising can be a highly effective means for businesses seeking a professional audience. However, sometimes, you might encounter the dreaded “On Hold” status on your ad campaign.
Don’t panic! In this guide, you will acquire knowledge on the techniques that prove to be the most successful way to fix the issue and getting your LinkedIn ads back on track.
You will not only learn how to fix the issues but you will leave an indept understand on what may cause the problem and how to avoid it in the feature.
Having a Better Understanding On LinkedIn Ad Account Statuses
The first step to troubleshooting your LinkedIn ads is understanding the various account statuses in LinkedIn’s Campaign Manager. Your LinkedIn Ads account status informs you whether you’re set to begin advertising or if an issue needs resolving.
Here are the main statuses you might encounter:
- Active: Your account is ready to create and run ad campaigns.
- On Hold: There’s an issue with the ad account, and all advertising activity is paused. This could be due to various reasons, which we’ll explore in the next section.
Identifying Why Your Ad Account is on Hold
If your ad account status is “On Hold,” there are different sub-statuses that can provide further information about the issue. Here are some common sub-statuses:
- On Hold – No billing method: There’s an issue with the billing information on the ad account, and all advertising activity is paused.
- On Hold – Elapsed end date: The end date on your Enterprise ad account has been reached.
- On Hold – No budget: The budget on your Enterprise ad account has been reached.
- On Hold – No budget and schedule: Your Enterprise ad account’s budget and end date have been reached.
Troubleshooting the On Hold Status
Once you’ve identified why your LinkedIn ad is on hold, you can take steps to resolve the issue. Below are common reasons for the “On Hold” status and recommended troubleshooting steps:
- New ads account: You’ll need to add one for new accounts without a credit card on file.
- Billing admin change: The new admin must update the credit card information if the billing admin changes.
- Expired credit card: Update the credit card information if the card has expired.
- Credit card daily limit: If the card has reached its daily or overall spending limit, contact your card issuer or finance department to increase it.
- Mismatched billing address: Ensure the billing address in Campaign Manager matches the one on file with your card issuer.
Managing Your Ad Account Settings
First, sign into the Campaign Manager to manage your LinkedIn ad account settings. You can manage your account name, user roles, and billing details from there.
Remember, you must have the correct user role permissions on the ad account to access specific settings. The roles include billing admin, account manager, campaign manager, creative manager, and viewer.
Understanding User Roles & Permissions
When you add a member to your LinkedIn Ads account, you must assign them a user role. Each role grants members different permissions in Campaign Manager, helping you manage your ad account effectively. Let’s take a look at what each role can do:
- Billing Admin: Can view campaign performance, create and edit campaigns and ads, manage user access, edit account details, receive campaign notifications, view account billing history, change account billing details, and print payment receipts.
- Account Manager: A Billing Admin can do everything except change account billing details.
- Campaign Manager: Can view campaign performance, create and edit campaigns and ads, and receive campaign notifications.
- Creative Manager: Can view campaign performance, edit new and existing ads, and receive campaign notifications.
- Viewer: Can only view campaign performance and receive campaign notifications.
Navigating the Billing Center
The Billing Center in Campaign Manager lets you manage your billing information and view payment history. To access it, sign in to Campaign Manager, click Account Settings on the left menu, and then click Billing Center.
Addressing Billing Issues
If your LinkedIn Ads account has been placed on hold due to billing issues, you can address these problems directly in the Billing Center.
Whether updating your credit card information, adding a new billing method, or resolving declined payments, the Billing Center is your go-to resource.
Updating Your Credit Card Information
An issue with the billing information is one of the most common reasons an account is placed on hold. You can do so in the Billing Center if you need to update your credit card info. Here’s how:
- Access Campaign Manager by signing in.
- To change accounts, simply click on the account name located at the upper-left corner of the page and then select the appropriate account name from the dropdown menu.
- Access your Account Settings by selecting it from the options on the left-hand side of the menu, then click Billing Center.
- Update your card information.
Understanding Authorization Holds
If you update your payment information, your bank may place an authorization hold on your credit card for less than $1 or the equivalent in your currency. According to your bank’s policies, this is not an actual charge and will be removed from your statement.
Accessing Your Ad Accounts
To access your ad accounts, navigate to the Work icon located at the top-right corner of your homepage and select Advertise. New advertisers will be prompted to create a new ad account.
Existing advertisers will be directed to the overview page of the last ad account accessed in Campaign Manager. To switch ad accounts, click the account name in the top left corner of the page and make a selection of the correct account name from the dropdown.
Adding Users to Your Ad Account
If you need to give someone else access to your LinkedIn Ads account, you can add them as a user. When adding a user, you can only add members who are your 1st, 2nd, or 3rd-degree connections. You also have to assign them a user role, which determines their permissions on the account.
Conclusion
Experiencing an “On Hold” status for your LinkedIn Ads can be frustrating. However, you can swiftly address and solve the problem with the proper understanding of account statuses, user roles, and billing procedures.
A thorough outline has been presented in this guide wihich gvives you overview of how to fix a LinkedIn ad that’s on hold. Implement these steps, and you’ll return to advertising in no time!