Today, digital productd are the way to the feature where anyone can come and learn from your personak experience on the filed you are knowledgabele of and the carrer you have choosing for yourself.
In my personal knowledge as a blogger who started years ago, then it was dificult for me to learn some basic things new bloggers must know in order to better grow in the blogging indiustry. Then i had to depend only on youtube videos which was not dufficient enough for me to graps the knowledge i need to grow my blogging.
Then blogger who has the knowledge do not know how to share it to those who needed it because lack of understanding that ads especially Pinterest and Linking ads can help them get to their audience.
The depended on SEO whoch was not enough for those who do not know thr right keyword to get the knowledge they are looking for.
This became a seruiouse problem to me and to many who are in my shoes at that time, so we had to depend on the limited knowledge wqe can get from youtube and other platfroms like facebook.
The reason of my telling you this is because you first needed to unerstand how using pinterest ads can help you sell your digital courses to the right audeince, to that audeince hat will buy and appriciate yout work because the needed it in their carrer as bloggers, freelancers, barbers, designers, real estate business individuals, ETC.
I produced a courses on how to better run ads on Google Adword in 2021, the course was a success as i was able to reach to audience i didnt believe i could get to with just pinterest ads and the most amazing things was that i sold my first 500 copies from first $102 ads in ran on pinterest. From only that 500 copies i made over $2000 dollars which is a well deserved return of investment.
The course helped many who now in one way or the other had a meaniful income coming to them without them putting any seriouse effort than the ought to.
Pinterest ads will help you sale your digital courses to people you never knew had interest in uying your caurse and this sales will not only boost yout potfolio but will also help you in hiting some big market you never thought possible.
Having to compare between facebook and pinterest ads, i get more result while using pinterest ads because pinterest will show your ads to those using Google search and also those that search directly on pinterest.
Pinterest as a visual base social media where people usualy use pictures to represent thie aims and crestion, it is easier for someone to make a decision withing the few munites he or she sees your post making them more likely to purchase your products without thinking twice or having to deal with second guessing wether your products or course is right for them.
Ther are ways to productively run ads for specific things on pinterest and that is because of how the platform has been desigend, as someone who have usded pinterest for years.
I have come to an understanding that pinterest is designed to seek the interest of users first by giving them the right tools and course for them to startup their carrer in any field the desires. Understanding that thwor those who possess the right knowledge for those individuals to thrive in the own way.
Steps To Boost Digital Product Sales Using Pinterest Ads
Before you alk about boosting your digital products sales with the use of Pinterest ads, there are things you must first put in place.
As i have explained earlier about pinterest being a visual social media that uses picture inlustrate and spread information. It will be in your interest to design a well to do ilustration using picture to showcase how your product can helop individual get the desired solution or otcome the want.
doing this shouldnt be a problem as we now have lots of platforms and Ai tools that will help you get that done in so many ways.
1. Prepare a well detailed picture illustration that shows product uniquness
Each product or course has it own uniquness, it is not design to solve every problem but solve a specific problem that certain people are willng to pay to learn as far as the price is not rediculouse.
Now for you to better get the best out of selling the course, you need to use a pictueral ilustrsation that you created using Canva or using AI.
A good AI that can help you acchive that is the use of Leonado AI or Bing Image creator. This AI tools has the ability to ilustrate your desire in a way that any one that sees it will understand what is meant for and the kind of message it wants to pass.
Now if you decide to make use of AI, you should make use of a good prompt to be able to get your desitred outcome. Now lets us say you want to sale a course on how to run Ads on youtube, your prompt should look like this:
“Give me an ilustration of how youtube ads reach to audience and how it will grow my chanel that is based on local farming and agriculture”
Now this prompt will give you good illustration of that which you can use to run your ads on pinterest and get maximum return.
2. Target those that has high potential of buying your course
Digital courses are not made for everyone, i be in need of learning how to start blogging while another may be in need of learning how to run ads in order to sale their products and how you can reach me is by putting the keywords you know i will surely search in order to get my desired results.
Diferentiat beteen thise that are likely to buy your course and then target them specifically so that you can sale your products.
It is waste when you radomly target people that may not interested in buy your course. You wont blame pinterest of not showinf your ads to people that will buy from you when you have specified the type of people you are looking for.
3. Use spefici keyword to target your potential buyer
In ads and SEO, keywords are very important, that is the way you will reach to your audience that have the high tendency to buy from you. It is very important you do your keyword research well before your start setting up your ads.
If your course is “How To Run Youtube Ads” your keyword should include things like, “run ad on youtube”, “youtube ads”, “Ads youtube’ and so on.
This way people are that are searching on google and pinterest can be able to reach you using that ads and with that you should be able to sale to them.
4. Do not overuse visual iluustration or keyword
Some may feel that when you axcessvely use illustration and keyword that you will get better result, but as you know, too much of everything is not good.
Use of the adiquare ammount of everything to showcase your unquness and do not confuse the system so that it may not miss interperet your message and in doing that show them to the wrong individuals.
5. Always check your analytics tools on pinterest
You should alyways keep an eye on your pinterest analytics tools to know where to improve and where is doing better.
As you should know, not every strategy you use will yield to thr desisred reults so you should always monitor your ads performance and know how to imporove in each area.
Conclusion
Pinterest ads are ne unique ad that will surely change your business orentaion and boost your profit when you use it very well.
Make sure you ar always learning new things in order to boost your digital course sale and make good profits from them.