You’re not alone if you’ve recently launched a Pinterest ad campaign and found that your ad was rejected. Many advertisers face this frustrating situation and wonder why their carefully crafted ads did not cut.
The very primary focus of this guide is to discuss the reasons behind Pinterest ad rejections and provide you with valuable insights on how to fix them.
Pinterest has specific guidelines to uphold the credibility of its platform and promote an enjoyable user experience. It’s essential to familiarize yourself with these guidelines before creating your ad.
Pinterest’s ad policies cover various aspects, including inappropriate content, misleading information, and technical requirements. By comprehending and complying with these protocols, you can increase the chances of your ad being approved.
Firstly, one common reason for ad rejection is inappropriate content. Pinterest has strict rules against promoting content that is violent, discriminatory, or sexually explicit. For instance, ads that contain graphic violence, nudity, or hate speech are immediately flagged and rejected.
To ensure your ad aligns with Pinterest’s standards, carefully review its content policies and avoid any imagery or language that could be considered offensive or inappropriate.
Misleading information is another significant factor that leads to ad rejection. Pinterest aims to maintain trust and reliability on its platform, so ads falsely claiming or providing deceptive information about products or services are unacceptable.
This includes exaggerated promises about product benefits, fake endorsements, or misleading pricing. Ensure that all claims in your ad are truthful and can be substantiated to avoid this pitfall.
Technical requirements also play a crucial role in ad approvals. Pinterest has specific specifications for ad formats, sizes, and aspect ratios.
For example, standard promoted pins should have an aspect ratio of 2:3 and a 1000 x 1500 pixels resolution. Video ads must be in formats like MP4 or MOV and adhere to the duration limits set by Pinterest.
It will likely be rejected if your ad meets these technical specifications and is accepted. Always check Pinterest’s ad specs and guidelines to ensure your creative assets are compliant.
To maximize your ad approval chances, follow these steps:
- Understand Pinterest’s Advertising Standards: Review Pinterest’s guidelines thoroughly before creating your ad. This will help you avoid content that could be flagged as inappropriate or misleading.
- Check Technical Specifications: Ensure your ad creatives meet the required dimensions, file sizes, and formats. Incorrect specifications are a common reason for ad rejections.
- Avoid Misleading Claims: Ensure all the information in your ad is accurate and verifiable. Misleading ads get rejected and can harm your brand’s reputation.
- Review and Edit: Double-check your ad to ensure compliance with Pinterest’s guidelines before submitting. If your ad is rejected, carefully read the feedback and make necessary adjustments before resubmitting.
Following these steps and keeping Pinterest’s ad policies in mind wil help you improve your ad’s chances of approval and create a successful campaign. The primary goal is to create ads that are compliant, engaging, and trustworthy for Pinterest users.
Common reasons for Pinterest ad rejections
Violations of Pinterest ad policies
One of the primary reasons for ad rejections is violating Pinterest’s ad policies. These policies are designed to prevent ads promoting illegal or harmful activities or exploiting sensitive topics.
For example, ads that promote hate speech, violence, or discrimination will likely be rejected. Additionally, advertisements encouraging illegal activities such as drug use or scams will be flagged. To avoid such violations, thoroughly review your ad content and ensure it aligns with Pinterest’s policies.
Inappropriate content or imagery
Pinterest operates as a visual-based platform, and the content and imagery used in your ad play a crucial role in its success. Advertisements that contain explicit or offensive content, nudity, or excessive violence will be rejected.
Creating visually appealing ads relevant to your target audience and aligning with Pinterest’s community standards is vital.
By using high-quality images or videos that resonate with your audience, you can enhance the likelihood of your ad being approved.
Lack of transparency or misleading information
Pinterest values transparency and authenticity. It will likely be accepted if your ad contains accurate information. Your ad should communicate the promoted product or service without exaggerations or deceptive claims.
Make certain that the landing page linked with your ad provides precise information and delivers on the promises made in the ad. By being transparent and honest with your audience, you can establish trust and improve your ad’s chances of approval.
Technical issues with ad setup
Sometimes, the reason behind your ad rejection may be a technical issue with the setup. Pinterest has specific requirements for ad dimensions, file sizes, and formats.
If your ad meets these requirements, it may be accepted. Ensure you follow Pinterest’s technical specifications and guidelines when creating your ad.
Double-check the ad dimensions, file sizes, and formats to ensure they meet the platform’s requirements. Addressing any technical issues can increase the likelihood of your ad being approved.
How to fix rejected Pinterest ads
Resubmitting your ad for review
If your Pinterest ad gets rejected, keep hope. Pinterest allows you to fix the issues and resubmit your ad for review. Carefully review the rejection email or notification you received from Pinterest, as it will provide you with specific details about the reason behind the rejection.
Address the identified issues and make the necessary modifications to your ad. Once you have made the required changes, resubmit your ad for review. Be patient during the review process, as it may take some time for Pinterest to reevaluate your ad.
Conclusion
Understanding why your Pinterest ad got rejected is crucial for improving your ad’s chances of approval. Adhering to Pinterest’s ad guidelines, avoiding violations of their policies, using appropriate content and imagery, being transparent with your audience, and addressing any technical issues are crucial to fixing rejected Pinterest ads.
Remember to carefully review the rejection feedback, make the necessary modifications, and resubmit your ad for review. By following these tips, you can increase the success of your Pinterest ad campaigns.
Now that you better understand why your Pinterest ad may have been rejected, it’s time to take action. Review your ad, address any issues, and resubmit it for review.
With the right approach and adherence to Pinterest’s guidelines, you can create successful ad campaigns that reach your target audience effectively.