As i have always mentioned in adscred, if you want to take over any market you want, the fastest ways to do that is understanding how to run any kind of ads especially using Pinterest or even LinkedIn.
If you’re a marketer or business owner looking to expand your online presence, chances are you’ve considered advertising on Pinterest.
Millions of active users flock to its visually captivating platform, Pinterest can be a powerful tool for driving traffic and increasing brand awareness.
However, prior to enjoying the advantages of Pinterest advertising, you must understand the approval process for ads on the platform.
Here today I will take you through on how long it takes for Pinterest ads to get approved and provide you with tips to expedite the process.
The process of creating Pinterest ads
Before we dive into the approval timeline, let’s take a moment to understand the process of creating Pinterest ads. Once you’ve decided to advertise on Pinterest, you must create a business account and campaign.
This involves selecting your campaign objective, in order to simlessly get to reach your desired audience and optimize your advertising efforts, it is crucial to establish a clear understanding of who your target audience is, as well as allocate an appropriate budget for your ad campaign.
After you must have set up your campaign, you can create individual ad groups within the campaign. Through the use of ad groups, you are able to efficiently organize your advertisements based on targeting criteria or creative variations.
Within each ad group, you’ll create one or more pins. Pins are the visual assets that users will see in their Pinterest feed. You can use existing or new pins using Pinterest’s ad creation tool.
Once your ad groups and pins are set up, you’ll need to submit them for review by Pinterest’s ad review team. This is where the approval process begins.
Factors that can affect the approval time
The time it takes for Pinterest ads to obtaining approval is contingent on numerous factors and can therefore differ significantly. While Pinterest doesn’t provide a specific timeline for approval, some factors can affect the time it takes for your ads to be reviewed and approved.
- Volume of ad submissions: The more ads being submitted for review, the longer it may take for your ads to be reviewed. The approval process may take longer during peak advertising seasons or when there’s a high volume of submissions.
- Ad complexity: If your ads require additional review due to complex targeting, sensitive content, or any other factors that may warrant closer scrutiny, it may take longer for them to be approved.
- Quality of ad content: Pinterest has guidelines and policies to ensure that ads are high quality and meet the platform’s standards. If your ad content complies with these guidelines, it may be accepted or require revisions, which can delay approval.
Average time for Pinterest ad approval
While the approval time for Pinterest ads can vary, having a general idea of what to expect is helpful. On average, it can take a few hours to a few days for Pinterest ads to get approved.
It is crucial to bear in mind that the time indicated is simply an approximation, and the actual time it will take could be influenced by the factors mentioned above, resulting in a longer or shorter timeframe.
To get a better idea of the approval time for your specific ads, it’s recommended to check the “Review status” column in your Pinterest Ads Manager. You will receive live updates on the status of your ads through this feature, including whether they are pending review, approved, or rejected.
Tips to expedite the approval process
While the approval time for Pinterest ads is ultimately out of your control, there are some steps you can take to expedite the process.
- Follow Pinterest’s guidelines: Ensure your ad content meets Pinterest’s guidelines and policies. Please familiarize yourself with the platform’s advertising policies and ensure your ads comply with them to avoid unnecessary delays.
- Ensure high-quality visuals: Pinterest is a visual platform, so having high-quality visuals for your ads is crucial. Utilize captivating visual content that boasts high resolution and also relevant to your target audience, whether in the form of images or videos.
- Optimize your targeting: Take the time to define your target audience accurately. The more specific and relevant your targeting is, the more your ads will likely be approved quickly. Avoid overly broad or generic targeting criteria that may raise red flags during the review process.
Common reasons for ad rejection
Despite your best efforts, there may be instances where your Pinterest ads get rejected. Understanding some common reasons for ad rejection is essential to avoid making the same mistakes in the future.
- Misleading or inaccurate content: Pinterest values transparency and authenticity, so if your ad content is deceptive or contains incorrect information, it may be rejected.
- Inappropriate or sensitive content: Pinterest has strict policies regarding inappropriate or sensitive content. It is probable that your advertisements will be turned down if they contain explicit or offensive material.
- Copyright infringement: Ensure your ad content doesn’t violate copyright laws. Failing to obtain proper authorization for the usage of copyrighted images or content may result in ad rejection.
Troubleshooting ad approval issues
If your Pinterest ads are consistently getting rejected or taking longer than usual to get approved, there are a few troubleshooting steps you can take.
- Review Pinterest’s policies: Double-check that your ads comply with Pinterest’s advertising policies. Make necessary revisions to ensure your content aligns with the platform’s guidelines.
- Contact Pinterest support: If you need clarification on why your ads are being rejected or experiencing ongoing approval issues, i highly advise you to seek assistance from Pinterest’s support team who possess the necessary expertise to offer guidance and troubleshoot any difficulties you may be encountering.
Alternatives to Pinterest ads
While Pinterest ads can be an effective marketing tool, they may be better suited for some businesses. If you’re looking for alternatives to Pinterest ads, it may be worth contemplating the option of delving into alternate social media platforms, like Facebook, Instagram, or Twitter.
Each platform has unique advertising features and audience demographics, so it’s essential to research and identify the platforms that are most compatible with your marketing objectives.
Best practices for successful Pinterest ads
To optimize the impact of your Pinterest advertisements and improve your chances of approval, here are some best practices to keep in mind:
- Create visually appealing pins: Invest time and effort into creating appealing pins that catch users’ attention. Use vibrant colors, clear images, and compelling design to make your pins stand out.
- Optimize pin descriptions: Write clear and concise descriptions for your pins. For you to better motivate the user you target to perform the desired action, it is recommended to incorporate pertinent keywords in your ads content and effectively integrate a definitive call-to-action.
- Test different targeting options: Experiment with different options to find the best audience for your ads. Test different demographics, interests, and behaviors to refine your targeting strategy.
Conclusion
Understanding the approval process for Pinterest ads is crucial for successful advertising campaigns on the platform. The approval timeline may differ depending on various factors, knowing the factors affecting approval time and following best practices can help expedite the process.
By creating high-quality ads that comply with Pinterest’s guidelines and policies, you can improve the probability of a positive outcome of quick approval and reach your target audience effectively.