How To Delete An Ad On LinkedIn

As a professional looking to leverage LinkedIn ads management for targeting, lead generation, and sales, you may need to delete an ad campaign at some point.

This could be due to changes in your marketing strategy or budget constraints or to optimizing your campaigns for better conversions and referrals.

LinkedIn’s advertising platform offers a range of ad formats, including sponsored content, sponsored InMail, display ads, dynamic ads, and job ads.

Navigating the LinkedIn campaign manager can be daunting, especially when removing or pausing a sponsored ad. in this guide, you will get to learn the process of deleting a LinkedIn ad while considering factors like pricing, retargeting, and the potential impact on your overall marketing objectives.

Understanding LinkedIn Ad Accounts

Before creating or managing LinkedIn ads, it’s crucial to understand LinkedIn’s advertising policies and guidelines. LinkedIn has strict rules regarding the types of content and products that can be promoted on its platform. Here are some key points to keep in mind:

LinkedIn Ad Policies

• Ads must comply with LinkedIn’s Professional Community Policies and cannot promote illegal products/services, discrimination, offensive content, fraud/deception, trademark/copyright infringement, fake documents, tobacco, illicit drugs, weapons, adult content, counterfeit goods, gambling, occult pursuits, unrealistic health claims, affiliate advertising, or political content.
• Ads for alcohol, animal products, dating services, soliciting funds, prescription/OTC drugs, pharmacy/telehealth services, medical devices/treatments, short-term loans, and cryptocurrencies are restricted and may require prior authorization.
• Ads must not breach LinkedIn’s User Agreement or Privacy Policy, have fair billing practices, and cannot distribute malware or enable phishing.
• Advertisers cannot imply affiliation with or endorsement by LinkedIn; ads must use appropriate language, correct spelling/grammar, and standard formatting.

LinkedIn Campaign Manager

LinkedIn Campaign Manager is the platform’s online resource crafted with the intention of simplifying the process of generating and managing of advertising accounts and campaigns. It offers various features and capabilities:

1. User Roles: There are five user roles in Campaign Manager (Billing admin, Account manager, Campaign manager, Creative manager, and Viewer), each with different permissions.
2. Campaign Creation and Optimization: Campaign Manager helps you create, measure, and optimize ad campaigns to reach LinkedIn’s audience of over 900M professionals. Key features include targeting, measurement, and recommendations to maximize campaign results.
3. Ad Deletion: Once an ad is deleted in Campaign Manager, the action cannot be reversed, and the ad will only be deleted in the specific campaign you chose. If the ad was used elsewhere, it won’t be deleted in those other places.

By understanding LinkedIn’s advertising policies and the capabilities of the Campaign Manager, you can ensure compliance and effectively manage your ad campaigns on the platform.

Accessing the Campaign Manager

To access LinkedIn’s Campaign Manager, follow these steps:

1. Click on the ‘Work’ icon on your LinkedIn homepage.
2. Select ‘Advertise’ from the dropdown menu. Alternatively, the ‘Advertise’ icon may appear directly in the navigation bar.

For Existing Advertisers

1. You will be taking to the overview page of the last ad account you accessed.
2. To switch between ad accounts, click on the account name in the upper-left corner and select the desired account from the dropdown.

For New Advertisers

• If you are a new advertiser, you will be prompted to generate a novel advertisement account upon accessing Campaign Manager.

Accessing Other Accounts

• If you need to access an ad account you did not create, contact the account manager and request to be added as a user.

It is recommended that multiple account managers be hired for efficient collaboration and access management. LinkedIn Business Manager can also simplify managing various ad accounts and company pages.

Locating the Sponsored Ad

To locate the sponsored ad you want to delete on LinkedIn, follow these steps:

1. Sign in to your LinkedIn Campaign Manager account.
2. Navigate to the specific campaign group and campaign containing the ad you wish to remove.
3. Click on the ‘Ads’ tab to view all the active ads within that campaign.

Previewing Ads

Before deleting an ad, you can preview it to ensure you have the correct one:

• For Sponsored Content ads, click the ‘More’ icon next to the ad and select ‘Preview.’
• For Dynamic and Text ads, click ‘More’ and choose ‘Preview and edit’.

Note that the preview may not accurately represent how the ad appears on LinkedIn, as the platform often modifies the visual treatment for optimization.

Checking Ad Engagement

To view who has engaged with your Sponsored Content ad, look for the engagement metrics section under the ‘Ads’ tab. This can help you gauge the ad’s performance before deleting it.

While Sponsored Messaging ads cannot be previewed in the Campaign Manager, you can send a test message to review the content.

LinkedIn: LinkedIn’s ads management regularly monitors and optimizes campaigns, which may necessitate removing underperforming or outdated ads. By locating the specific ad within the Campaign Manager, you can assess its performance and proceed with the deletion process if needed.

Deleting the Sponsored Ad

To delete a sponsored ad on LinkedIn, follow these steps:

1. Sign in to your LinkedIn Campaign Manager account.
2. Navigate to the specific campaign containing the ad you want to remove.
3. Click on the ‘Ads’ tab to view all active ads within that campaign.
4. Locate the ad you wish to delete and click the ‘Edit’ icon next to it.
5. In the ad editing interface, scroll down and click the ‘Delete’ button.
6. Confirm the deletion when prompted.

Key Considerations

• Deleting an ad is a permanent action and cannot be undone. The ad will only be removed from the specific campaign you deleted it from, not other campaigns where it may have been used.
• Once deleted, an ad’s performance data is also removed and cannot be recovered. It’s advisable to review the ad’s metrics before deleting it.
• After publication, you cannot edit or replace images for a sponsored content ad. Your only options are to edit the post text or delete the ad entirely.
• As an alternative to deleting, you can pause or archive underperforming ads to preserve their data and reuse them later.

Viewing Deleted Ads

To view deleted ads and their performance metrics:

1. In Campaign Manager, go to the ‘Filters’ dropdown.
2. Select the ‘Deleted’ option.

A comprehensive compilation of all deleted ads and campaigns and their performance data before deletion.

Post-Deletion Considerations

After deleting a sponsored ad on LinkedIn, there are a few essential considerations to keep in mind:

Data and Analytics

1. Ad Performance Data: Once an ad is deleted, all its performance data and metrics will be permanently removed from the Campaign Manager. Reviewing and exporting any relevant data before deleting the ad if you need to reference it later is advisable.
2. Campaign Performance Impact: Deleting an ad can affect the overall performance of the campaign it was a part of. Monitor your campaign metrics closely after removing an ad to assess the impact and make necessary adjustments.

Audience Targeting

1. Audience Exclusion: If you had excluded specific audiences from the deleted ad, those exclusions would no longer be in effect. Reevaluate your audience targeting strategy and adjust as needed in your remaining ads or future campaigns.
2. Retargeting: If the deleted ad was part of a retargeting campaign, the audience list associated with it will no longer be updated. Consider creating a new retargeting campaign or adjusting your existing ones accordingly.

Content and Creative Assets

1. Reusing Creative Assets: If you plan to reuse the creative assets (images, videos, etc.) from the deleted ad in future campaigns, ensure you have backup copies readily available.
2. Compliance Review: If the deleted ad was previously approved after a compliance review, any new ad using the same creative assets may need to be reviewed again.

While deleting an ad can be straightforward, it’s crucial to consider the potential implications of your overall LinkedIn advertising strategy, data tracking, and audience targeting efforts. Proper planning and monitoring can ensure a smooth transition and maintain the effectiveness of your campaigns.

Conclusion

Managing LinkedIn advertising campaigns can be a complex process, and understanding how to delete ads effectively is essential to optimizing your strategy. 

If you do as i have directed in this guide, you can navigate the LinkedIn Campaign Manager and remove sponsored ads that no longer serve your marketing objectives.

Remember, deleting an ad is a permanent action, so reviewing its performance data and considering alternative options like pausing or archiving before making the decision is crucial.

Ultimately, the key to successful LinkedIn advertising is regularly analyzing and refining your campaigns. Feel free to delete underperforming ads to streamline your efforts and allocate resources more effectively.

With a solid understanding of the platform’s policies, tools, and best practices, you can leverage LinkedIn ads effectiveness to enable you target your desired achieve significant outcomes for your business through purposeful efforts.

FAQs

1. Q: How can I delete an advertisement from LinkedIn’s Business Manager?

A: To delete an ad from LinkedIn Business Manager, follow these steps:

1. Log into Business Manager.
2. Select ‘Add accounts’ from the left-side menu.
3. Locate the ad account you wish to delete.
4. Click on the Remove icon situated on the right side of the page.
5. In the pop-up window, you may click on the ‘Remove’ button to finalize the removal.

2. Q: What is the process for terminating an ad campaign on LinkedIn?

To end an ad campaign on LinkedIn:

1. Navigate to your campaign list.
2. Locate the campaign you want to delete.
3. Click on ‘More actions.’
4. Choose ‘Delete campaign’ from the dropdown menu.
5. Click ‘Yes, delete it’ in the confirmation dialog box to confirm your decision.

3. Q: How can I cancel a boost on a LinkedIn post?

A: To cancel a boost on a LinkedIn post, you need to:

1. Go to your boost settings.
2. Click ‘Edit Name’ if you wish to change the name of the campaign.
3. Change the campaign status to ‘Active’ or ‘Inactive’ as desired.
4. Click on ‘Options’ and select to delete the boosted post campaign.

4. Q: Is it possible to delete a campaign in Linked Helper?

A: In Linked Helper 2, it is impossible to delete campaigns directly, as this could lead to inconsistencies in the database. However, you can archive a campaign by:

1. Hover your mouse over the campaign you wish to archive.
2. Clicking on ‘Archive’.
3. You can later access and unarchive the campaign if needed by navigating to the ‘Archived’ tab.