LinkedIn, a premier professional networking platform, provides a robust framework for advertising, allowing businesses to reach a targeted audience effectively. Understanding how to manage and optimize these ads is crucial for campaign success.
Editing your LinkedIn ads post-launch is straightforward but with some limitations. For instance, text edits are possible, but you cannot change images or videos after posting.
To edit an ad, navigate to the Campaign Manager, select the ad you wish to modify, and then edit elements like headlines, copy, and the destination URL.
After making the necessary changes, save your updates. It’s important to note that these changes will only apply moving forward and won’t retroactively alter the ad’s previous interactions or impressions.
Effective LinkedIn advertising also involves strategic planning and execution. Knowing the platform’s editing constraints and features can help craft more precise and impactful advertising messages.
Marketers are encouraged to regularly review and adjust their ad strategies based on performance metrics and editing capabilities to maximize return on investment.
The Basics of LinkedIn Ads
Before you immerse yourself into editing process it is of utmost importance to comprehend the basics of LinkedIn ads. LinkedIn offers several ad formats, including:
- Sponsored Content
- Text Ads
- Sponsored Messaging
- Dynamic Ads
- Video Ads
- Carousel Ads
- Event Ads
- Job Ads
Every advertisement format possesses distinctive attributes and editing capabilities. Remember that the ability to edit LinkedIn ads after posting varies according to the ad format.
The Importance of Editing LinkedIn Ads
Editing LinkedIn ads post-launch offers numerous benefits and is vital for aligning your ads with evolving marketing strategies. This flexibility enables marketers to tweak ad elements like visuals, messaging, or URLs, optimizing for better engagement and performance.
One crucial aspect of post-publish editing is the ability to adjust to the platform’s algorithmic preferences and user engagement patterns. For example, LinkedIn’s algorithm prioritizes relevancy and user interaction.
Adjusting your ad’s content or timing in response to these factors can significantly enhance its visibility and effectiveness. Moreover, the ability to change visuals or text ensures that your ads remain fresh and relevant, which is essential in a dynamic professional environment where trends and conversations can shift rapidly.
Furthermore, continuous optimization of LinkedIn ads allows for real-time response to analytics and user feedback. If certain ad elements underperform or there’s a shift in the target audience’s behavior or preferences, marketers can quickly make necessary adjustments. This agility is crucial in digital marketing, where timing and relevance are vital to maximizing return on investment.
Moreover, platforms like LinkedIn have diversified their ad formats, including video, event, and document ads, each with specific specifications and intended outcomes such as lead generation, engagement, or brand awareness. Understanding these formats and continually refining your approach based on performance data can help achieve better alignment with business goals.
The ability to edit LinkedIn ads post-launch is not merely a feature, but instead, a vital strategic tool that empowers marketers to stay competitive and responsive in a fast-paced market. It underscores the importance of adaptability in digital marketing strategies, ensuring that campaigns are well-targeted and agile enough to evolve with market dynamics and audience preferences.
Preparing to Edit LinkedIn Ads
Before editing LinkedIn ads, you need to sign in to Campaign Manager. To switch accounts, simply click on the account name located in the upper-left corner of the page and choose the account that is most suitable from the dropdown menu.
Editing Sponsored Content Ads
Sponsored Content ads are one of the most popular LinkedIn ad formats. They include:
- Single Image Ads
- Video Ads
- Carousel Image Ads
- Single Job Ads
- Event Ads
- Document Ads
You can edit the ad depending on the Sponsored Content ad format and how your ad was created.
Single Image Ads
For single-image ads, you can edit the following fields:
- Add Name
- Introductory Text
- Destination URL
- Add Image
- Headline
- Description
- Call-to-action (CTA)
Video Ads
For video ads, you can edit the following fields:
- Add Name
- Introductory Text
- Destination URL
- Headline
- Call-to-action (CTA)
If you need to edit the video, captions, or video thumbnail, you’ll need to duplicate your video ad and edit the new version.
Carousel Image Ads
For carousel image ads, you can edit the following fields:
- Add Name
- Introductory Text
- Destination URL
If you need to update the associated cards, you’ll need to duplicate your carousel image ad creative and edit the new version.
Single Job Ads
For single job ads, you can edit the following fields:
- Add Name
- Introductory Text
Event Ads
For event ads, you can edit the following fields:
- Introductory Text
- LinkedIn Event URL
Document Ads
For document ads, you can edit the following fields:
- Add Name
- Headline
- Introductory Text
If you need to change the document file, you’ll need to duplicate your document ad creative and edit the new version.
Editing Text Ads
To edit a text ad, navigate to the Ads tab in your campaign, move your cursor over the ad name, and click Edit. You can edit the following fields:
- Add Image
- Ad Headline
- Ad Description
- Destination URL
After making your changes, click Update to save them.
Editing Sponsored Messaging Ads
Sponsored Messaging ads are a unique LinkedIn advertising format enables the transmission of customized messages to your target audience. To edit a message ad or conversation ad, follow these steps:
- Sign in to Campaign Manager.
- Select the appropriate campaign group and campaign.
- Click the Ads tab, move your cursor over the ad name, and click Edit.
- Edit the fields, including the ad name and sender, subject line, message text, custom footer, terms and conditions, call-to-action button text, and landing page URL.
- Click Save.
Editing Direct Sponsored Content Ads
Direct Sponsored Content ads are created directly in Campaign Manager. You need permission to edit these ads on your account and LinkedIn page. Here’s how:
- Sign in to Campaign Manager.
- Select the appropriate campaign.
- Click the Ads tab, move your cursor over the ad name, and click Edit.
- Make the necessary changes.
- Click Save.
Editing Dynamic Ads
Dynamic Ads are personalized ads that use LinkedIn member information to tailor the ad content. You need to access the ad creative in Campaign Manager to edit these ads.
Reviewing Edited Ads
When you edit an ad that’s paused, it will be resubmitted for ad review. Once approved, the ad status will change from paused to active.
Conclusion
Understanding how to edit LinkedIn ads after posting is crucial for optimizing your campaigns. Whether you’re using Sponsored Content ads, Text Ads, Sponsored Messaging ads, or Dynamic Ads, this guide offers an all-inclusive summary of the process of editing.
Review your edited ads carefully to ensure they align with your marketing objectives and comply with LinkedIn’s advertising policies.